UK Bookmarker Ladbrokes has introduced a new centralized network in the reshuffling of its senior management, following rumours surrounding the online casino company.
Ladbrokes acknowledged that it will run in the operational team led by an existing director, the Customer experience, Channels and Products. Customer Experience will be headed by Stephen Vowles and will be taking charge for all situations in connection to online casinos customer acquisition, retention and will provide strategies over all channels.
On the other hand, Nick Rust will run the Channel presentation to clients and the delivery of the Ladbrokes Digital proposition to the customer including mobile online casinos, with the same responsibility concentrating on retail and machines. Richard Ames will direct the Product group in charge for the delivery of effective solutions to protect the Ladbrokes online casino business, involving IT and data centralisation, trading methods and margin management. Carrying the responsibility for M&A and International Development will be the work of the new appointed chief financial officer Ian Bull. Andrew Harley will stay as the Group HR Director while Gary Mcilraith will retire from the company on June 30, 2011.
Ladbrokes Chief Executive Officer, Richard Glynn reported that there has been a huge transformation at Ladbrokes from the last year’s implementation of the strategy. The restructuring of the senior management is a normal outcome because of the changes and looking at the Ladbrokes client as one and how they communicate using the channels such as retail, telephone, mobile or Internet. Being one of the top multi-channel online casino operators, it gives permission to reveal the company’s strength and bring a clear and consistent program to all clients.